By Jeremy Ambers

The other day, I came across this interesting website.  What originally caught my eye was that this website is for a new business venture in my hometown of Hoboken, NJ.  It’s for an Authentic Mexican Restaurant called The Taco Truck.  Well, I guess it would be a restaurant and a bunch of trucks that serve Mexican food.  I LOVE Mexican food.  But, beyond that, this site is a great example of how to utilize video on your website.

If you go to the website and click on the link for “Food”, you will see a bunch of options.  After you read through the mouthwatering menu, you’ll see a button for “Truck TV”.  This website, promoting a restaurant that doesn’t even exist yet, is offering something that is ‘outside the box’ in terms of traditional restaurant websites.  Not only do they offer information about everything concerning their business, but they also include short food preparation videos in a forum called ‘Truck TV’.  This way, their viewers can look at how the recipes are constructed, and also try to make them at home.  This is a new trend in digital media.  The user creates and controls which content they want to see.   This way, as the restaurant grows and develops, they’ll be able to document their growth, as well as share any new developments, recipes or even news notes with their customer/fan base by simply directing viewers to this simple location.  I’ve seen other, established restaurant chains that have similar things on their websites, but never have I seen one from a new business that is up and ready to grow along with the company.

Sure, utilizing video on your website is not necessarily a ‘new’ idea.  However, it’s important to realize that sometimes thinking ‘outside the box’ generates new interest in your product in ways that you never thought possible.  In this case, the owners of The Taco Truck have discovered a relatively low cost way of promoting their business on their own terms, in a way that allows the viewer to choose which message they want to receive.

I can’t wait for them to open!!!